Randy MacLean, President — WayPoint Analytics

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The most successful companies, the super-performers, share a simple key philosophy: eliminate duplication. Duplication of effort. Duplication of infrastructure and inventory. Duplication of process. By eliminating these, super-performer operations become super-efficient at delivering more product at less cost than other companies.

Companies that have eliminated duplication often operate out of a single office or a central location with small satellites offices that provide the most important local functions. Technology has given a big assist to these operations by connecting customers across the Internet, using mobile devices and smartphones. If your company is not using these new technologies to its advantage, it's time to review the logistics of your operations.

The most efficient, effective, and profitable WayPoint customers are seeing profit rates well above 20%. These are companies that absolutely refuse to allow any duplication of effort or cost within their system.

If you're not reevaluating how you reach your customers on a yearly basis, it's time to start. WayPoint Analytics can provide the detailed data you need to become a super-performer too.

Audio file: profit-tips_09.mp3