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Customer Segmentation

Randy MacLean, President — WayPoint Analytics

•profit analytics •WayPoint Analytics •cost-to-serve math •segmentation •customer segmentation •Randy MacLean •money-losing customers •cost analysis •customer profitability •customer strategy •effective market segmentation •client segmentation matrix •managing customers for profit •fixing customer profitability

Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships.

With the right segmentation you can define customer service levels, delivering high service levels to the accounts that need and can afford it. You can set price levels appropriate customers needing every level of support from "no frills" to "gold-plated". You can focus your sales efforts precisely — working to acquire new customers that perfectly fit your strategy and deliver increased profitability through optimally-efficient logistical relationships.

This video outlines some of the most important segments.

Audio file: Customer_Segmentation.mp3