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Barry Wright, Director Grosvenor USA — Grosvenor Training

•competitive strategy •customer demographics •2020 Vision •WayPoint Analytics •sales practices •profit strategy •expert interview •industry perspective •how to compete with AmazonSupply •sales management •personnel development •eCommerce •change management •Innovate for the Future •innovation •Randy MacLean •sales strategy •Track Selling •management techniques •leading change •sales tactics •customer analysis model •strategic planning •account strategy •Customization •Barry Wright •Grosvenor Training

Sales used to be a rough, unforgiving industry. In the past it was much more direct, and often less ethical, and there have been positive changes to the sales environment. The market has become more sophisticated in many ways, and sales has come to require a certain amount more finesse than it used to. The companies that are first to understand the way to make the sale in the wake of these new changes are the companies that end up on top. Companies that discovered the right way to make the sale decades ago and insist on sticking to their guns and holding to those outdated strategies are the ones doomed to fall behind. The new generation is not stuck to these old outdated ways, so it's up to the older generations to let them do it right.

Audio file: wright2-03.mp3