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Bruce Merrifield, President — Merrifield Consulting
•eCommerce •change management •Innovate for the Future •distribution analytics •Bruce Merrifield •Merrifield Consulting •data collection
In webinar #11, Bruce Merrifield talks about managing change and migrating to a data-driven culture.
Everyone understands the upside potential of "better analytics", but less than 1% of companies claim that all decisions are made with good upfront data analysis. 53% of managers want to keep shooting from the hip (data-free) based on their experiences and received wisdom.
In this closing presentation, Bruce:
1) Reviews the Entire Journey
2) Re-defines the concept tools & guidelines for the Trip
Audio file: Bruce_eCommerce_Webinar-11.mp3