Bruce Merrifield, President — Merrifield Consulting
•business math for distribution •cost-to-serve in distribution •eCommerce •Below-Cost & Credits report •operational excellence •Bruce Merrifield •business model canvas •Merrifield Consulting •benefits of customer segmentation •client segmentation model •customer segmentation best practices •concierge customer service •customer mix and balance •Advanced Cost & Profit Analytics
Net-Profit analytics (NPA) - with a cost-to-serve model at the SKU/line level - is vital to a digital model reinvention. But, this is a new world for most brands and distributors. How can channel players get fluent with these tools and all of the specific new insights, plays and possibilities, that NPA enables? Bruce Merrifield presents additional NPA plays with an emphasis on customer segmentation.
Net Profit Analytics Plays II
1) High Credit Activity Expense Customers
2)Customer-Niche, Service Excellence Innovation/Domination
3)Better, High-Yield Quoting Niches
Audio file: Bruce_eCommerce_Webinar-5.mp3